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Product development is the process of bringing a new product to market or improving an existing one. It involves a series of steps from idea generation to market launch and beyond. 

Here’s a comprehensive guide to product development.

  • Brainstorming.
  • SWOT Analysis.
  • Idea Screening.
  • Feasibility Analysis.
  • Cost-Benefit Analysis.
  • Risk Assessment.
  • Concept Development.
  • Prototype Creation.
  • Design and Engineering.
  • Testing and Refinement.
  • Beta Testing.
  • Marketing Strategy.
  • Sales Strategy.
  • Product Launch.

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