Management of customer relationships is a business practice that emphasizes strong ongoing customer relationships. It holds that growth and profitability are guided by sustaining these relationships. CRM software can help by syncing consumer communications between business units, All should be on the same page with sales, marketing, and customer support.

CRM functions during the consumer lifecycle as a system of information for communications and accounts. Companies will track, automate, analyze, and optimize consumer experiences using it. At its core, for each contact, a CRM is a contact information and relationship history database.

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